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Event Promotion Case Study

Events, conferences and trade shows cost a lot of money. Clever companies seek to maximise the return on their investment. To do this they spend more money on ways which make people remember the message they are communicating.

A Management Consultancy Company is holding a day at the races for 60 top clients, prospects and staff. The corporate hospitality bill will be large, indirect costs such as workers downtime will also run into the thousands. Clients will be entertained by staff, good business relationships will be strengthened, new ones will be formed. The opportunity to win new business will be substantial. They need this event to be remembered and for it to be a catalyst for new business.

We are called and given the brief. After a meeting with the client we jointly decide that a product that can be used on the day and be valued enough by the recipient to be used in the future will be appropriate. The product will feature branding that is a call to action for prospects and clients. A quality set of binoculars is the final choice.

The race day is a resounding success. A spend of less than $1500 on binoculars has helped ensure that the message and day will be remembered for a long time. Four months later the client reports that four new contracts have been signed and that existing business is firmly ‘locked in’. Many clients have thanked them for the quality gift.

Promotional Product Lesson – select a quality product, remember that the product, its attributes and quality are a direct reflection of your company, your company’s attributes and your company’s ‘quality’.

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